When your team, marketing, or tech stack aren’t delivering, we step in—with 40+ years of retail experience—to rapidly ASSESS what’s not working and ALIGN on the priorities that matter.
Then we ACCELERATE change with sophisticated implementation and hands-on leadership in order to drive growth.
What We Solve
Every engagement is customized because no two companies need the same playbook. We partner with companies during critical moments such as:
- Post-acquisition transitions
- Growth plateaus
- Brand resets
- Digital transformation initiatives
We are fractional leaders who excel in both strategy and execution.
Meet the Team: Shawna Hausman
Shawna's passion is to help retail brands diagnose their challenges in order to unlock growth—whether they’re scaling, restructuring, or preparing for exit. Her leadership has driven major growth moments at West Elm, American Eagle, Victoria's Secret, and FSAstore, where she led the company to 3x growth while remaing profitable. She earned her MBA from Columbia and her BA from Brown.
Meet the Team:
Josh Hay
Joshua is a growth marketing strategist leading transformative initiatives across B2B and B2C brands, including JPMorgan Chase, MTV, Nokia, Lord & Taylor, and True Religion. He specializes in integrated strategies spanning paid media, SEO, CRM, and brand optimization, consistently delivering results through hands-on execution.
Data-Driven Approach
Our process is anchored in analytics and measurable outcomes. We provide:
- Detailed audit reports with actionable recommendations
- Weekly progress dashboards during implementation
- Monthly executive summaries tracking KPIs
- Quarterly business reviews measuring ROI
Case Study: FSAstore.com
FSAstore.com: Major Rebuild
FSAstore was transformed from a hard-coded website with limited marketing, to a sophisticated digital operation with world-class talent, optimized paid channels, personalized communications, and data-driven decision making. Successfully sold to H.I.G. Capital in 2024.
Starting Revenue
Post-acquisition baseline in late 2019
Growth
After 3 years of partnership
Month Rebuild
Complete Salesforce site implementation
Conversion +19%
AOV +19%
Traffic +39%
Assess
Our audit process begins with a comprehensive review of your current digital ecosystem, involving key stakeholders and deep dives into critical areas.
Team & Vendor Interviews
Conduct individual meetings with e-commerce, digital marketing, tech, analytics, and customer service teams to understand processes and pain points. Engage with external vendors to assess deliverables, time commitments, and review contract terms.
Financial & Data Review
Evaluate existing financial reporting, understanding inputs, level of effort, and frequency. Engage in cross-functional discussions about data ownership, location, and the current state of planning for data consolidation and AI preparedness.
Digital Marketing Audit
Perform a deep dive into CRM programs (Loyalty, SMS, email marketing, triggered, transactional, and lifecycle). Conduct an independent audit of all paid marketing channels, and on-site SEO to identify findings and opportunities. Review existing full-year marketing plan around events and promotions.
User Experience, Site Deep Dive & Benchmarking
Review the homepage, shopping, and content pages, focusing on navigation and site architecture for frictionless customer flow. Recreate various shopping scenarios to understand the end-to-end customer experience and identify friction points. Benchmark all digital elements and customer experience against top competitors.
Align
- Build consensus across investors, board members, C-suite, and team leaders
- Prioritize initiatives based on impact, level of effort and resource requirements
- Establish clear KPIs and success metrics
- Create detailed implementation roadmap with timelines
You don’t have time to wait for your current team or programs to deliver results. Growth needs to happen now.